How Many Social Media Platforms Are There & Which Ones Are Right for My Business Needs?

Finding out just many social media applications exist and the tools to monitor their value for your business!

In PART ONE of this 3-part series on “The Basics of Social Media Understanding,” you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of ‘social media?’

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” (source:
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What Is Social Media? 10 Questions To Test Your Preparedness

10 Questions You Should Know The Answers To Before You Consider Yourself ‘Social Media’ Savvy
Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.

On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.

This list of questions is meant to serve two purposes:

ONE: Do you, as the seller know what social media is and can you handle answering these questions?

TWO: Do you, as the buyer know what to ask to verify that the seller knows what he/she is claiming to sell?

1. What is social media?

2. How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?

3. How does social media compare to other forms of marketing tactics currently available?
Don’t stop now. There’s more!