Test Your Readiness To Offer Social Media To Customers By Answering These 10 Questions

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Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two. Put yourself in the place of your customer wanting to know more about social media. You’re in your first meeting with a prospect and he or she asks you the following questions. Can you answer all of them as quickly as you are asked and are your answers going to get you the business?

1. What is social media?
2. How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?
3. How does social media compare to other forms of marketing tactics currently available?
4. How can I be sure my target audience is aware of social media, particularly the social media application I am considering?
5. What do I use to monitor and measure my social media success?
6. How long will it take before I see some results from my social media efforts?
7. Is there a benefit of using more than one form of social media?
8. If so, how do I decide which ones to use together?
9. What examples do you have of social media growing business for other companies?
10. What do I need to get started?

If you feel confident about your answers to these questions, talk with your peers and those you supervise to see what their answers are to make sure all in your company are on that “same page” to gaining new business through social media.

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Don’t Let Lack of Knowledge & Poor Planning Dull Your Enthusiasm Towards Social Media

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When considering marketing tactics that will benefit your business and promote your brand, do you know if your business is ready to venture into the world of social media?
As with most things, you have to know what social media is, how it works and what it can and cannot do for your business before you make such a decision. Consider how excited young children are come Christmas morning. They run to the Christmas tree and rip through the paper to get to the toys and surprises inside the wrapped packages.
The excitement and possibilities of what social media can offer your business may get you ready to tear into this new marketing craze as well. But without the proper knowledge, you may walk away with a lack of interest and miss out on the value of social media all together. On the other hand, before you get in too deep and waste staff hours building and designing any social media application, have solid answers to the following questions:

1. What exactly is social media and what does social media mean to your business and/or brand?
2. Do your current and prospective customers currently use social media in their day-to-day lives and if so, what are your current and prospective customers looking to find through social media?
3. If you see a benefit in reaching your customers through social media, where’s your social media plan?
4. Who is responsible for maintaining your company’s social media applications?

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