Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two. Put yourself in the place of your customer wanting to know more about social media. You’re in your first meeting with a prospect and he or she asks you the following questions. Can you answer all of them as quickly as you are asked and are your answers going to get you the business?
- What is social media?
- How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?
- How does social media compare to other forms of marketing tactics currently available?
- How can I be sure my target audience is aware of social media, particularly the social media application I am considering?
- What do I use to monitor and measure my social media success?
- How long will it take before I see some results from my social media efforts?
- Is there a benefit of using more than one form of social media?
- If so, how do I decide which ones to use together?
- What examples do you have of social media growing business for other companies?
- What do I need to get started?
If you feel confident about your answers to these questions, talk with your peers and those you supervise to see what their answers are to make sure all in your company are on that “same page” to gaining new business through social media.
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