Effective PR Can Do More Than You Think


With close to twenty years in the radio, TV, Public Relations and Communications industries, I can offer up some tid bits you may want to consider before you even think about picking up that phone to call a media contact. Here’s just one example of how successful a strategically-based public relations campaign can do more than gain editorial coverage.

Situation
When Levolor Home Fashions was forced to reduce its marketing budget from $4 million to less than $200,000, public relations was the recommended marketing tactic.

Results
Provided national and even international media coverage from TV and print and helped increase key product sales close to 40 percent in less than six months.