7.9 Million Jobs Lost. Many Forever.* In The Job Market, Effective Communication Matters. But How Much Do You Really Know?



You’re probably familiar with the saying, ‘it’s not what you say but how you say it.’ With the job market still extremely weak, and reports from CNNMoney.com suggesting full-time jobs may be a thing of the past while part-time and freelance positions may be the job market of the future, what we say at work and how we communicate what we say may mean more than ever when it comes to maintaining a paycheck.

For those with a job, remember the millions who are still unemployed and have been unemployed, in many cases for 2 years or more. Unless there are illegal activities taking place where you work, this is not the time to whine or complain. But you may be communicating negatively without even saying a word.
But wait, there’s more

Want to See Effective Communication In Action? Hang With Arborists


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Kathy Holzer - First Female ITCC Winner

My first introduction to arborists was through SherrillTree, a company based in Greensboro, NC that provides quality tree gear and supplies to arborists worldwide. With facilitators on hand, I learned how to climb trees with a rope-assisted method that does no harm to the trees at all. That’s right. No spikes! It’s called, recreational tree climbing. It’s a great activity for the entire family. My 9 and 12 year old boys have climbed a few times and are mini pros at this outdoor activity. Better tree climbing with a rope-assisted system than climbing up on your own. It’s also a terrific and healthy alternative to all the electronic toys kids spend hours playing.

Anyway, working with SherrillTree on website copy and connecting with trade publications to land editorial placement for new products and articles, I had the opportunity to attend my first ITCC (International Tree Climbing Competition). But wait, there’s more

Effective PR Can Do More Than You Think


With close to twenty years in the radio, TV, Public Relations and Communications industries, I can offer up some tid bits you may want to consider before you even think about picking up that phone to call a media contact. Here’s just one example of how successful a strategically-based public relations campaign can do more than gain editorial coverage.

Situation
When Levolor Home Fashions was forced to reduce its marketing budget from $4 million to less than $200,000, public relations was the recommended marketing tactic.

Results
Provided national and even international media coverage from TV and print and helped increase key product sales close to 40 percent in less than six months.