Looking For New Business? Define Your Parameters



Most companies are looking for new business. And more emphasis is being placed on how to grow business by developing a new business strategy. No matter what your plans are for new business, you need to consider new business as a key component of your company from here on out. Remember, new business means you are working with companies and people you don’t know. And with any relationship, be it business or personal it takes time to develop trust. Sometimes you may find you are able to set up a meeting within the first week or so of contacting a prospect. Keep in mind, some great business will also be found 18 months later building a relationship with the decision maker and keeping in touch and being available when this person needs your services.

But before you can begin calling anyone, begin to build a contact list, which will be your new business database. To do this, compare what your company’s products and services are to what industries and companies in these industries need. Such as:
But wait, there’s more

“Okay. How Did You Really Get Those Results?” The New Business Process



In 2003, I was invited to present to a very well-known national advertising agency. At the time, I was working for a small, relatively unknown, local agency. Through the grapevine, the president of this national agency said he had heard I was simply the best at new business – bar none. We met briefly and he asked that I come back to explain exactly what my process was to winning new business and simply how I did what I did.

To give you a reference point, I built the new business department for this small firm I was currently employed from scratch. I developed a database with different levels of targets in key industries. I prepared a time line focusing on prospects in 1 month, 3 month, 6 month and 12 month increments. I put into place what some witty colleagues called my ‘black box’ methodology. With all of this, I was able to gain face-to-face time with globally and nationally-known companies such as:
But wait, there’s more

7.9 Million Jobs Lost. Many Forever.* In The Job Market, Effective Communication Matters. But How Much Do You Really Know?



You’re probably familiar with the saying, ‘it’s not what you say but how you say it.’ With the job market still extremely weak, and reports from CNNMoney.com suggesting full-time jobs may be a thing of the past while part-time and freelance positions may be the job market of the future, what we say at work and how we communicate what we say may mean more than ever when it comes to maintaining a paycheck.

For those with a job, remember the millions who are still unemployed and have been unemployed, in many cases for 2 years or more. Unless there are illegal activities taking place where you work, this is not the time to whine or complain. But you may be communicating negatively without even saying a word.
But wait, there’s more

Want to See Effective Communication In Action? Hang With Arborists


Bernd

Kathy Holzer - First Female ITCC Winner

My first introduction to arborists was through SherrillTree, a company based in Greensboro, NC that provides quality tree gear and supplies to arborists worldwide. With facilitators on hand, I learned how to climb trees with a rope-assisted method that does no harm to the trees at all. That’s right. No spikes! It’s called, recreational tree climbing. It’s a great activity for the entire family. My 9 and 12 year old boys have climbed a few times and are mini pros at this outdoor activity. Better tree climbing with a rope-assisted system than climbing up on your own. It’s also a terrific and healthy alternative to all the electronic toys kids spend hours playing.

Anyway, working with SherrillTree on website copy and connecting with trade publications to land editorial placement for new products and articles, I had the opportunity to attend my first ITCC (International Tree Climbing Competition). But wait, there’s more

What I Like Most About My Job


I love watching people ‘get it.’ To meet grumbly executives with 20 or so years of experience, CEOs running companies but not knowing how to connect with those who impact the firm’s bottom line the most, their employees, suddenly transform from glassy-eyed to engaged. They become not only ready but eager to take charge and incorporate specific methods to empower their employees from top to bottom. Now that’s worth waking up for any day of the week!

Performance Evaluations: Eliminate the Stress Before It Takes a Bite Out of Your Bottom Line


Whether you’re a business owner, a supervisor or manager, more than likely you have people who report to you and look to you for leadership, direction and continuous communication on what is expected on the job. One very effective and common method of maintaining a healthy dialogue between employees and their supervisors/managers is a performance evaluation conducted by you and each employee you oversee on a one-on-one basis at least once a year but hopefully two or more times a year. Employees often become anxious prior to such a performance evaluation.

Generally, emotions such as anxiety and stress come from past negative experiences or by fear of the unknown. And if you are in charge of communicating to these employees, it is your responsibility to significantly reduce, or better yet eliminate employee stress and anxiety through clear communication between you and each staff member you oversee on a regular basis. Otherwise, employee stress and anxiety can negatively impact the quality of products and services your company produces. And if all you can serve is lower quality products, expect to see your hearty bottom line dwindle away before your eyes.

To Eliminate Stress & Anxiety: Communicate. Communicate. Communicate.
Management has the ability to maintain and even improve the quality of products and services produced by informing employees about the following areas of business that are relevant to employees’ daily work and overall employment with the company:
-Business goals
-Significant company milestones
-New business victories
-Ongoing customer feedback
-Continuous employee performance communication

Sad But True Examples of Poor Communication:
1) An ad agency going through some growth spurts was building its new business database while also continuing to offer quality service to its current client base. The owner of the company was very pleased to share several testimonials from current satisfied customers. However, when I asked one of the company’s art directors what a client thought about some work she had recently completed, she said she had no idea. She told me she never knew what the clients said. It was just her job to design.

2) Working on a global internal communications campaign, I was privy to sales figures and heard directly from top management that overall, the continued growth in sales in certain product categories was making a meaningful difference to the company’s bottom line. So, when I met with a few hundred employees responsible for the quality of the product produced, I was floored when not one of these employees knew what exactly the products did, what companies purchased the products and who the end users were. Amazingly, the products improved the quality of life in millions of people’s lives.

Click here to provide your senior management team with a course on:
Effective Communication: From Business Goals to Employee Evaluations