Discover How American Express, Sprint, Weight Watchers, IKEA and others benefit from social media.

In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media basics by reviewing a list of 10 questions and seeing how well you could answer them. In PART TWO, you received the first five questions and answers.

Now, here is the final installment, PART THREE – Social Media: What Is It & What’s The Value with the last 5 questions and accompanying answers.

6. How long will it take before I see some results from my social media efforts?

Like any business, it takes time to be discovered by your target market with all of the various communication vehicles driving into their world on a moment-to-moment basis. If it’s not already, make sure links to your Facebook, Twitter, Linkedin and blog pages are all easily accessible on the home page of your website. Also, consider including these web addresses on your company business cards on the back. Again, keep focus on using social media in any and all social occasions that take place in the course of your business week and travels.

Expect to see some sort of pulse or blip on the various monitoring tools within 3 to 6 months. If you have not seen any improvement, change, any visits at all, re-evaluate how you are communicating that your social media platforms are available and dig a little deeper into how you can directly connect with your target market.
Don’t stop now. There’s more!

How Many Social Media Platforms Are There & Which Ones Are Right for My Business Needs?

Finding out just many social media applications exist and the tools to monitor their value for your business!

In PART ONE of this 3-part series on “The Basics of Social Media Understanding,” you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of ‘social media?’

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” (source:
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What Is Social Media? 10 Questions To Test Your Preparedness

10 Questions You Should Know The Answers To Before You Consider Yourself ‘Social Media’ Savvy
Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.

On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.

This list of questions is meant to serve two purposes:

ONE: Do you, as the seller know what social media is and can you handle answering these questions?

TWO: Do you, as the buyer know what to ask to verify that the seller knows what he/she is claiming to sell?

1. What is social media?

2. How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?

3. How does social media compare to other forms of marketing tactics currently available?
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More ways to share (via News)

Gotta, Wanna, Need To Havva Better WordPress Sharing System? It’s here!!

More ways to share Starting today there is a new way for your readers to share the posts on your blog with friends. This feature allows you to add sharing functionality from a range of services to the bottom of your blog posts. Here's a quick video introduction: To begin with we have the following services for you to choose from. If there is a service missing from the list, don't worry! You can add your own custom services as well. Facebook … Read More

via News

Don’t Let Lack of Knowledge & Poor Planning Dull Your Enthusiasm Towards Social Media

When considering marketing tactics that will benefit your business and promote your brand, do you know if your business is ready to venture into the world of social media?
As with most things, you have to know what social media is, how it works and what it can and cannot do for your business before you make such a decision. Consider how excited young children are come Christmas morning. They run to the Christmas tree and rip through the paper to get to the toys and surprises inside the wrapped packages.
The excitement and possibilities of what social media can offer your business may get you ready to tear into this new marketing craze as well. But without the proper knowledge, you may walk away with a lack of interest and miss out on the value of social media all together. On the other hand, before you get in too deep and waste staff hours building and designing any social media application, have solid answers to the following questions:

  1. What exactly is social media and what does social media mean to your business and/or brand?
  2. Do your current and prospective customers currently use social media in their day-to-day lives and if so, what are your current and prospective customers looking to find through social media?
  3. If you see a benefit in reaching your customers through social media, where’s your social media plan?
  4. Who is responsible for maintaining your company’s social media applications?

For more information or to schedule a conference call, click here for details.

Red Square Agency Website – A Winning Site & Having Fun Building It

Do you remember when working at an advertising agency was fun? Maybe you are having that experience right now. If you haven’t checked out the 2009 winner for Agency Website presented by the Web Marketing Association, check it out. While you’re at it, have you seen an impressive business website? Send me a link!

I enjoyed the copy for ‘House Rules’ and ‘Contact.’ Congrats Red Square

Red Square Agency wins 2009 WebAward for Red Square Agency Website.

Social Media – A New Way to Improve or Damage Your Business

Social media has a lot to offer businesses. But it can sure provide your company with a big black eye if you don’t take the time to think through how to use it. For instance, if in marketing our goal is to focus on the brand image and speak clear and concise key messages, why would you:

  • Allow your Facebook page to have misspellings and poor grammar?
  • Have a clever and interesting Facebook page and not offer a ‘next step’ or a connection to interest your target to contact you for business?
  • Even begin a Facebook page without thinking things through, like what you want to say or how often you plan to update your page?

Ready to get started? Let me know.

By the way, a good place to get familiar with social media is through the site,
Social Media Examiner. I encourage you to check it out to become more social!