Discover How American Express, Sprint, Weight Watchers, IKEA and others benefit from social media.

In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media basics by reviewing a list of 10 questions and seeing how well you could answer them. In PART TWO, you received the first five questions and answers.

Now, here is the final installment, PART THREE – Social Media: What Is It & What’s The Value with the last 5 questions and accompanying answers.

6. How long will it take before I see some results from my social media efforts?

Like any business, it takes time to be discovered by your target market with all of the various communication vehicles driving into their world on a moment-to-moment basis. If it’s not already, make sure links to your Facebook, Twitter, Linkedin and blog pages are all easily accessible on the home page of your website. Also, consider including these web addresses on your company business cards on the back. Again, keep focus on using social media in any and all social occasions that take place in the course of your business week and travels.

Expect to see some sort of pulse or blip on the various monitoring tools within 3 to 6 months. If you have not seen any improvement, change, any visits at all, re-evaluate how you are communicating that your social media platforms are available and dig a little deeper into how you can directly connect with your target market.
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How Many Social Media Platforms Are There & Which Ones Are Right for My Business Needs?

Finding out just many social media applications exist and the tools to monitor their value for your business!

In PART ONE of this 3-part series on “The Basics of Social Media Understanding,” you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of ‘social media?’

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” (source:
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What Is Social Media? 10 Questions To Test Your Preparedness

10 Questions You Should Know The Answers To Before You Consider Yourself ‘Social Media’ Savvy
Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.

On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.

This list of questions is meant to serve two purposes:

ONE: Do you, as the seller know what social media is and can you handle answering these questions?

TWO: Do you, as the buyer know what to ask to verify that the seller knows what he/she is claiming to sell?

1. What is social media?

2. How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?

3. How does social media compare to other forms of marketing tactics currently available?
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Communication: Talk To The Bottom Line To Grow It

Being smart about business means being smart about all aspects of business, including who you hire and keeping your employees connected to the bottom line. One objective to business success is to consider your employees as the bottom line.

While these economic times make it an “employer’s market,” this does not mean you want to take advantage of those you need to grow your business. For instance, you have to stay connected with your staff and allow them to share what’s working and what your employees consider as stumbling blocks to get their jobs done effectively. There are many great resources available online. A list of questions to get you started is available through IMT (Industry Marketing Trends).
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