Don’t Let Lack of Knowledge & Poor Planning Dull Your Enthusiasm Towards Social Media


When considering marketing tactics that will benefit your business and promote your brand, do you know if your business is ready to venture into the world of social media?
As with most things, you have to know what social media is, how it works and what it can and cannot do for your business before you make such a decision. Consider how excited young children are come Christmas morning. They run to the Christmas tree and rip through the paper to get to the toys and surprises inside the wrapped packages.
The excitement and possibilities of what social media can offer your business may get you ready to tear into this new marketing craze as well. But without the proper knowledge, you may walk away with a lack of interest and miss out on the value of social media all together. On the other hand, before you get in too deep and waste staff hours building and designing any social media application, have solid answers to the following questions:

  1. What exactly is social media and what does social media mean to your business and/or brand?
  2. Do your current and prospective customers currently use social media in their day-to-day lives and if so, what are your current and prospective customers looking to find through social media?
  3. If you see a benefit in reaching your customers through social media, where’s your social media plan?
  4. Who is responsible for maintaining your company’s social media applications?

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