‘What Do You Do For A Living?’ Your Employees’ Answers May Be Impacting Your Bottom Line More Than You Realize!


With so many responsibilities each of us is tasked with in one day alone, having a clear answer as to what it is you do at your company may not be so easy. But if you are the owner of the business, the answer your employees provide their colleagues, friends and family is much more important than you may realize. Keep in mind, your employees are walking and talking billboards. These men and women are ambassadors for your company and its products and services. When someone asks one of your employees what he or she does and this person says, ‘I am an accountant or an executive with XYZ business,’ you have just lost an opportunity to educate someone else about your business and possibly lost a sale through the additional contacts this recipient of the answer may speak to next.

Take a minute and ask yourself the following:

  1. What does your company do?
  2. How does what your company do impact others?
  3. What is a meaningful and relatable way to communicate the value of your company’s end result from product/service to end user?

Once you have decided on a company-wide message that effectively answers the questions above, make it mandatory that each employee knows what the message is and is prepared to answer that all-too-often asked, ‘what do you do for a living?’

For more information on effective messaging, click here.

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